Descriptive Playlists... Optimizations Tips (#2)

Playlists are a feature that allows you to organize your videos on your channel into groupings based on a topic of your choice. There are a few benefits in using playlists to organize your video collections on YouTube when it comes to achieving greater visibility to your channel’s content.

* Begin grouping videos of a similar topic into playlists.
By grouping your videos together based on their topic, these videos are more likely to drive traffic between one another due to both usability and YouTube’s search algorithm. A user is more likely to watch a video of the same subject matter right after they’ve just watched a video on that topic.

* Use keyword focused titles for your playlists.
YouTube’s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it’s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, and descriptive.

* Write a keyword focused, accurate description for the playlist.
This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist.

Playlists are beneficial because they help facilitate more views to your content by helping define the subject matter of a video for YouTube’s search algorithm when it comes to the playlist’s title and description. Playlists even rank in Google and YouTube’s search results, providing another means of getting your content seen.